The Inside Track

    "Stars" television brings kart racing to over 400,000 viewers, more airdates scheduled

    INDIANAPOLIS, IN - The 2002 CART Stars of Tomorrow presented by Snap-on.com Grand Nationals broadcast on SPEED posted solid rating numbers for the broadcasts of the November, 2002 race.

    The show delivered kart racing to an unprecedented number of new viewers. Consequently, SPEED channel has scheduled the program for new time slots enabling the top level karting series greater exposure and momentum towards its 2003 season.

    "The ratings prove that kart racing has a broad appeal" said Stars founder Bryan Herta. "SPEED's scheduling of additional broadcasts demonstrate their faith in Stars and the CART racing programs. It gives us tremendous momentum for our 2003 racing and television plans."

    The premiere of the Stars show garnered a .14 rating, which translates into 112,000 viewing households. The follow up broadcasts pulled ratings in the .1 area (80,000 households). All told, the Stars program has been viewed by over 400,000 households.

    "While we have a ways to go to challenge the Super Bowl, these ratings and SPEED's support prove our vision that we can be successful in bringing professional kart racing to the American public," stated Stars Marketing Director Glenn Holland. "This show was a good first start. We plan on knocking people's socks off in our coverage of Stars events in 2003."

    The CART Stars of Tomorrow presented by Snap-on.com SPEED Channel new airdates:
    Friday, Jan. 3- 1pm Eastern / 10am Pacific
    Sunday, Jan. 5 ­ 6pm Eastern / 3pm Pacific
    Wednesday, Jan. 8 - 5pm Eastern / 2pm Pacific
    Saturday, Feb. 22 - 3pm Eastern / 12pm Pacific

    All told, the Stars show will have been broadcast nine times with a projected total viewing audience of around 600,000 households. SPEED is currently available in over 63 million households in North America.

    The CART 'Stars of Tomorrow' karting series is the official first level in CART's driver development system and an officially sanctioned series of WKA/SCCA Pro Racing. Founded by racing star Bryan Herta and now owned in conjunction with a group of racing veterans, including three-time CART champion and Indy 500 winner Bobby Rahal, the Stars of Tomorrow serves as the first step for the CART driver development ladder. Stars focuses on recognizing the skills of the drivers rather than the technology development within the machines, using FIA/CIK International standards. More information can be found at www.cartstars.com.

    Snap-on Incorporated is a leading global developer, manufacturer and marketer of tool and equipment solutions for professional tool users. Product lines include hand tools, power tools, automotive diagnostics and shop equipment, tool storage products, automotive diagnostics software and other solutions for the transportation service, industrial, government, education, agricultural, and other commercial applications, including construction and electrical. Products are sold through its franchise dealer van, company direct sales and distributor and internet channels. Founded in 1920, Snap-on is a $2+ billion, S&P 500 company headquartered in Kenosha, Wisconsin and employs approximately 14,000 worldwide. More information can be found at www.snap-on.com.



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January 18, 2003