"Lime Rock Park selects ServiceFair Technologies" LAKEVILLE, CT - Lime Rock Park announced March 26, 2002 that it has selected ServiceFair Technologies, a Massachusetts based software vendor, to help it launch an email marketing initiative designed to attract more audience to its motor racing events. ServiceFair Technologies will utilize DirectContact - its email marketing software to help Lime Rock Park build and grow an email marketing database, create and deliver email marketing campaigns and analyze campaign results. "We are thrilled to be working with ServiceFair", said Lime Rock Park General Manager Garret Mudd. "Along with other elements on our website such as an interactive bulletin board, ServiceFair's system is an integral part of our efforts to communicate more effectively and efficiently with our fan base and attract new fans to Lime Rock Park." "An e-mail database collection and distribution system will allow us to deliver our message more quickly than in the past and help us target it to the right people." "We are committed to helping Lime Rock Park achieve its marketing goals this coming season", says Albert Kurland, the President of ServiceFair Technologies. "Race tracks are excellent candidates for benefiting from email marketing solutions because of an opportunity to attract fans to multiple events during the season. Email is the most cost effective medium to quickly reach a targeted customer base with information or offers that are personalized and relevant to those customers." About ServiceFair Technologies: ServiceFair Technologies provides customized email marketing solutions for organizations in spectator sports and live entertainment. DirectContact, ServiceFair's software solution, enables companies to increase ticket sales by stimulating repeat business from existing customers, while reducing marketing costs. Using DirectContact marketers can easily manage a customer database, create and deliver personalized e-mail campaigns and analyze whether promotions resulted in actual ticket purchases. For more information, please call 617-787-4639 or visit their website at www.servicefair.com About Lime Rock Park: Famous for its scenic beauty and demanding 1.53-mile, seven-turn road course, Lime Rock Park has delivered a truly unparalleled racing experience for motorsports fans for the past 46 years. Lime Rock Park is a true family-fun facility. Each event has a teeming midway packed with exhibits and attractions that will delight racing enthusiasts of all ages and ensure a perfect day for the whole family. Festival seating on Lime Rock's grassy hillsides give spectators unrivaled views of racing action ranging from sports cars to stock cars. Access to the race paddocks and garage areas allow fans to get up close to both cars and drivers and a variety of concession alternatives throughout the Park make coming to Lime Rock an exciting and memorable experience. Centrally located in the northwest corner of Connecticut, Lime Rock Park is nestled in the scenic Berkshire Hills in the town of Lakeville. For more information visit www.limerock.com or call 1-800-RACE-LRP.